{"id":8897,"date":"2018-04-25T04:06:10","date_gmt":"2018-04-24T18:06:10","guid":{"rendered":"https:\/\/www.efbdirect.com.au\/shop\/product\/true-colour-black-1-0\/"},"modified":"2026-04-10T12:12:00","modified_gmt":"2026-04-10T02:12:00","slug":"true-colour-black-1-0","status":"publish","type":"product","link":"https:\/\/www.efbdirect.com.au\/shop\/product\/true-colour-black-1-0\/","title":{"rendered":"Hi-Lift True Hair Colour &#8211; 100gm Tube"},"content":{"rendered":"<button class=\"simplefavorite-button\" data-postid=\"8897\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorite <i class=\"sf-icon-star-empty\"><\/i><\/button><div class=\"page\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><!-- [if gte mso 9]&gt;--><\/p>\n<p><!--StartFragment--><\/p>\n<p><strong><span style=\"font-size: 16pt;\">HiLift True Colour &#8211; Hair Colour equips the colourist with a high<br \/>\nperforming colour designed for the Australian market at a reasonable cost.<\/span><\/strong><\/p>\n<p>Boutique Italian colour range<br \/>\ncontaining over 100 shades<br \/>\nRich in herbal extracts providing luminous colour with superior shine and<br \/>\ncondition<br \/>\nHigh performance low ammonia system providing long lasting results<br \/>\nPremium colour encased in a convenient 100g tube<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Favorite HiLift True Colour &#8211; Hair Colour equips the colourist with a high performing colour designed for the Australian market at a reasonable cost. Boutique Italian colour range containing over [&hellip;]<\/p>\n","protected":false},"featured_media":56589,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[24,60,63,16],"product_tag":[],"class_list":{"0":"post-8897","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-hair","7":"product_cat-haircolour","8":"product_cat-truecolour","9":"product_cat-new","11":"first","12":"instock","13":"taxable","14":"shipping-taxable","15":"purchasable","16":"product-type-variable","17":"has-default-attributes"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/8897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/comments?post=8897"}],"version-history":[{"count":8,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/8897\/revisions"}],"predecessor-version":[{"id":56583,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/8897\/revisions\/56583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media\/56589"}],"wp:attachment":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media?parent=8897"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_brand?post=8897"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_cat?post=8897"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_tag?post=8897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}