{"id":79565,"date":"2026-05-07T12:02:44","date_gmt":"2026-05-07T02:02:44","guid":{"rendered":"https:\/\/www.efbdirect.com.au\/shop\/product\/innovative-haircare-professional\/"},"modified":"2026-05-14T15:00:56","modified_gmt":"2026-05-14T05:00:56","slug":"innovative-haircare-professional","status":"publish","type":"product","link":"https:\/\/www.efbdirect.com.au\/shop\/product\/innovative-haircare-professional\/","title":{"rendered":"Innovative Professional Haircare"},"content":{"rendered":"<button class=\"simplefavorite-button\" data-postid=\"79565\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorite <i class=\"sf-icon-star-empty\"><\/i><\/button><p>Innovative Professional Haircare &#8211; 1ltr<\/p>\n<p>&nbsp;<\/p>\n<p>Australian Made Haircare &#8211; Shampoo Conditioner and Treatment<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Favorite Innovative Professional Haircare &#8211; 1ltr &nbsp; Australian Made Haircare &#8211; Shampoo Conditioner and Treatment<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[24,170,16],"product_tag":[],"class_list":{"0":"post-79565","1":"product","2":"type-product","3":"status-publish","5":"product_cat-hair","6":"product_cat-hairtreat","7":"product_cat-new","9":"first","10":"instock","11":"taxable","12":"shipping-taxable","13":"purchasable","14":"product-type-variable","15":"has-default-attributes"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/79565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/comments?post=79565"}],"version-history":[{"count":2,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/79565\/revisions"}],"predecessor-version":[{"id":79581,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/79565\/revisions\/79581"}],"wp:attachment":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media?parent=79565"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_brand?post=79565"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_cat?post=79565"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_tag?post=79565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}