{"id":56632,"date":"2021-05-14T14:49:13","date_gmt":"2021-05-14T04:49:13","guid":{"rendered":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-true-colour-base-colours\/"},"modified":"2026-04-10T12:11:34","modified_gmt":"2026-04-10T02:11:34","slug":"hi-lift-true-colour-base-colours","status":"publish","type":"product","link":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-true-colour-base-colours\/","title":{"rendered":"Hi Lift True Hair Colour &#8211; Base Colours"},"content":{"rendered":"<button class=\"simplefavorite-button\" data-postid=\"56632\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorite <i class=\"sf-icon-star-empty\"><\/i><\/button><p><b><span style=\"font-size: 16pt;\">True Hair Colour<\/span><\/b><\/p>\n<p><b><span style=\"font-size: 16pt;\">HiLift True Colour equips the colourist with a high<br \/>\nperforming colour designed for the Australian market at a reasonable cost.<\/span><\/b><\/p>\n<p>\u00e2\u20ac\u00a2 Boutique Italian colour range<br \/>\ncontaining over 100 shades<br \/>\n\u00e2\u20ac\u00a2 Rich in herbal extracts providing luminous colour with superior shine and<br \/>\ncondition<br \/>\n\u00e2\u20ac\u00a2 High performance low ammonia system providing long lasting results<br \/>\n\u00e2\u20ac\u00a2 Premium colour encased in a convenient 100g tube<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Favorite True Hair Colour HiLift True Colour equips the colourist with a high performing colour designed for the Australian market at a reasonable cost. \u00e2\u20ac\u00a2 Boutique Italian colour range containing [&hellip;]<\/p>\n","protected":false},"featured_media":56651,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[60,63,16],"product_tag":[],"class_list":{"0":"post-56632","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-haircolour","7":"product_cat-truecolour","8":"product_cat-new","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-variable","16":"has-default-attributes"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/56632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/comments?post=56632"}],"version-history":[{"count":9,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/56632\/revisions"}],"predecessor-version":[{"id":73611,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/56632\/revisions\/73611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media\/56651"}],"wp:attachment":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media?parent=56632"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_brand?post=56632"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_cat?post=56632"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_tag?post=56632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}