{"id":501,"date":"2018-04-23T12:19:07","date_gmt":"2018-04-23T02:19:07","guid":{"rendered":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-peroxide-10-vol-1-litre\/"},"modified":"2026-03-31T11:52:40","modified_gmt":"2026-03-31T01:52:40","slug":"hi-lift-peroxide-10-vol-1-litre","status":"publish","type":"product","link":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-peroxide-10-vol-1-litre\/","title":{"rendered":"Hi Lift Peroxide"},"content":{"rendered":"<button class=\"simplefavorite-button\" data-postid=\"501\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorite <i class=\"sf-icon-star-empty\"><\/i><\/button><p>Hi Lift is a brand that understands your hair colouring needs. That&#8217;s why Hi Lift Peroxide 1 Litre is created to help you achieve the ultimate colouring, lifting, bleaching and toning results. Professional hairdressers have been raving about Hi Lift Peroxide 1 Litre as it is ideal for a wide range of bleaching applications. Make it your choice today.<\/p>\n<p>Professional salon peroxide<\/p>\n<p>Smooth consistency<\/p>\n<p>Easy to mix<\/p>\n<p>Quality guaranteed<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professional salon peroxide<\/p>\n<p>Smooth consistency<\/p>\n<p>Easy to mix<\/p>\n<p>Quality guaranteed<\/p>\n","protected":false},"featured_media":67937,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[24,175,16],"product_tag":[],"class_list":{"0":"post-501","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-hair","7":"product_cat-peroxides","8":"product_cat-new","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-variable"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/comments?post=501"}],"version-history":[{"count":5,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/501\/revisions"}],"predecessor-version":[{"id":70082,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/501\/revisions\/70082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media\/67937"}],"wp:attachment":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media?parent=501"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_brand?post=501"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_cat?post=501"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_tag?post=501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}