{"id":45988,"date":"2019-11-22T14:32:23","date_gmt":"2019-11-22T04:32:23","guid":{"rendered":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-true-hydrate-nourish-repair-shampoo\/"},"modified":"2026-02-25T12:59:42","modified_gmt":"2026-02-25T02:59:42","slug":"hi-lift-true-hydrate-nourish-repair-shampoo","status":"publish","type":"product","link":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-true-hydrate-nourish-repair-shampoo\/","title":{"rendered":"Hi-Lift True Hydrate &#8211; Nourish &amp; Repair Range &#8211; Shampoo &amp; Conditioner"},"content":{"rendered":"<button class=\"simplefavorite-button\" data-postid=\"45988\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorite <i class=\"sf-icon-star-empty\"><\/i><\/button><p style=\"text-align: left\">Hi Lift True Hydrate Pure Moisture Shampoo is specifically formulated for dry, damaged, colour treated hair. A luxurious deep moisturising shampoo that strengthens and rehydrates the hair.<\/p>\n<p style=\"text-align: left\">This vegan, sulphate and paraben free shampoo is enriched with Amino Acids, Macadamia Nut and Coconut extracts to extend, protect and enhance the life of your colour.<\/p>\n<p style=\"text-align: left\">A unique blend of naturally derived ingredients gently cleanse, hydrate and strengthen hair.<\/p>\n<p style=\"text-align: left\">WE DO NOT BELIEVE IN ANIMAL TESTING<\/p>\n<p style=\"text-align: left\">Made in Australia<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Favorite Hi Lift True Hydrate Pure Moisture Shampoo is specifically formulated for dry, damaged, colour treated hair. A luxurious deep moisturising shampoo that strengthens and rehydrates the hair. This vegan, [&hellip;]<\/p>\n","protected":false},"featured_media":62849,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[293,170,16],"product_tag":[],"class_list":{"0":"post-45988","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-cxmasgifts","7":"product_cat-hairtreat","8":"product_cat-new","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-variable"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/45988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/comments?post=45988"}],"version-history":[{"count":9,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/45988\/revisions"}],"predecessor-version":[{"id":79339,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/45988\/revisions\/79339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media\/62849"}],"wp:attachment":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media?parent=45988"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_brand?post=45988"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_cat?post=45988"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_tag?post=45988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}