{"id":433,"date":"2018-04-23T11:59:32","date_gmt":"2018-04-23T01:59:32","guid":{"rendered":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-bleach-blue-refill-500gm-bag\/"},"modified":"2026-03-23T13:05:36","modified_gmt":"2026-03-23T03:05:36","slug":"hi-lift-bleach-blue-refill-500gm-bag","status":"publish","type":"product","link":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-bleach-blue-refill-500gm-bag\/","title":{"rendered":"Hi Lift Bleach Refill 500gm Bag"},"content":{"rendered":"<button class=\"simplefavorite-button\" data-postid=\"433\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorite <i class=\"sf-icon-star-empty\"><\/i><\/button><p>This dust free powdered bleach for hair easily mixes for a creamy consistency thats suitable for both on and off scalp bleaching applications.<\/p>\n<p>Eliminating warm, yellow undertones it will reveal clean, bright and ultra-light tones and is a great highlight for lifts up to seven levels.<\/p>\n<p>Fast acting<\/p>\n<p>Economical but contains no fillers<\/p>\n<p>Made in Italy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This dust free powdered bleach for hair easily mixes for a creamy consistency thats suitable for both on and off scalp bleaching applications.<\/p>\n<p>Eliminating warm, yellow undertones it will reveal clean, bright and ultra-light tones and is a great highlight for lifts up to seven levels.<\/p>\n<p>Fast acting<\/p>\n<p>Economical but contains no fillers<\/p>\n<p>Made in Italy<\/p>\n","protected":false},"featured_media":67843,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[24,175,16],"product_tag":[],"class_list":{"0":"post-433","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-hair","7":"product_cat-peroxides","8":"product_cat-new","10":"first","11":"instock","12":"taxable","13":"shipping-taxable","14":"purchasable","15":"product-type-variable"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":5,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/433\/revisions"}],"predecessor-version":[{"id":70083,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/433\/revisions\/70083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media\/67843"}],"wp:attachment":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_brand?post=433"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_cat?post=433"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_tag?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}