{"id":11442,"date":"2018-11-29T08:27:24","date_gmt":"2018-11-28T22:27:24","guid":{"rendered":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-true-blonde-shampoo-1-litre\/"},"modified":"2026-03-19T08:54:26","modified_gmt":"2026-03-18T22:54:26","slug":"hi-lift-true-blonde-shampoo-1-litre","status":"publish","type":"product","link":"https:\/\/www.efbdirect.com.au\/shop\/product\/hi-lift-true-blonde-shampoo-1-litre\/","title":{"rendered":"Hi Lift True Blonde Purple Range &#8211; Shampoo &amp; Conditioner"},"content":{"rendered":"<button class=\"simplefavorite-button\" data-postid=\"11442\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"\">Favorite <i class=\"sf-icon-star-empty\"><\/i><\/button><p style=\"text-align: left\">Hi Lift TrueBlonde Zero Yellow Pure Silver Shampoo eliminates unwanted yellow and brassy tones from blonde and grey hair.<\/p>\n<p style=\"text-align: left\">This vegan, sulphate and paraben free shampoo is supercharged with Kakadu and Native Plum extracts to extend, protect and enhance the life of your colour.<\/p>\n<p style=\"text-align: left\">A unique blend of naturally derived ingredients gently cleanse, hydrate and strengthen hair.<\/p>\n<p style=\"text-align: left\">DIRECTIONS: Apply to wet hair, lather and leave up to 5 minutes. Rinse and repeat if desired.<\/p>\n<p style=\"text-align: left\">For external use only. Use gloves as staining can occur. Keep away from eyes. If in contact with eyes, wash immediately with water. Consult a doctor irritation persists.<\/p>\n<p style=\"text-align: left\">WE DO NOT BELIEVE IN ANIMAL TESTING<\/p>\n<p style=\"text-align: left\">Made in Australia<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Favorite Hi Lift TrueBlonde Zero Yellow Pure Silver Shampoo eliminates unwanted yellow and brassy tones from blonde and grey hair. This vegan, sulphate and paraben free shampoo is supercharged with [&hellip;]<\/p>\n","protected":false},"featured_media":62844,"comment_status":"open","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"product_brand":[],"product_cat":[293,24,170,135,16],"product_tag":[],"class_list":{"0":"post-11442","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-cxmasgifts","7":"product_cat-hair","8":"product_cat-hairtreat","9":"product_cat-toners","10":"product_cat-new","12":"first","13":"instock","14":"sale","15":"taxable","16":"shipping-taxable","17":"purchasable","18":"product-type-variable"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/11442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/comments?post=11442"}],"version-history":[{"count":10,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/11442\/revisions"}],"predecessor-version":[{"id":79337,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product\/11442\/revisions\/79337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media\/62844"}],"wp:attachment":[{"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/media?parent=11442"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_brand?post=11442"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_cat?post=11442"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.efbdirect.com.au\/shop\/wp-json\/wp\/v2\/product_tag?post=11442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}